B2B Marketing


fresh experiences on marketing topics for the B2B enterprises and more

welcome to a fresh blog on b2b

This blog is for:

  • those who got tired of reading books on b2b, strategy, planning and management… that seldom really work
  • those who need a fresh point of view in all these areas
  • entrepreneurs who start-up on their business adventure
  • whomever wants to know how marketing life is on the line of fire

Although I am not advertising for anything on this particular blog, I do own interests in a management consulting business, which you are welcome to find out more about from my personal profile. I am more willing to learn from this blog, by reading and replying methodically to your comments and your points, as this is ultimately my goal for this blog.

 This being said, let’s proceed to some fresh points of view on old or even new topics.

Filed under: General

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RSS BtoB Marketing

  • Keep your customers (happy) during recession June 18, 2009
    Recession has come as a strong incentive for companies to  understand more than ever the importance of customer loyalty and word-of-mouth, and to create strategies to ensure they come out of this downturn with good results, profit even. Especially in B2B, there are three main tools that you can use to make sure tyour companu […]
    Loredana Niculae
  • How can B2B companies approach viral marketing? June 4, 2009
    Can B2B marketing be fun and creative? The idea came to me to write about it because at newAD we are now talking to one of our clients, an IT company, to use viral campaigns as part of their marketing plan. With viral marketing, online campaigns get a life of their own, because, if the […]
    Loredana Niculae


August 2007
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