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	<title>B2B Marketing</title>
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	<description>fresh experiences on marketing topics for the B2B enterprises and more</description>
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		<title>B2B Marketing</title>
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		<item>
		<title>Keep your customers (happy) during recession</title>
		<link>http://btobmarketing.wordpress.com/2009/06/18/keep-your-customers-happy-during-recession/</link>
		<comments>http://btobmarketing.wordpress.com/2009/06/18/keep-your-customers-happy-during-recession/#comments</comments>
		<pubDate>Thu, 18 Jun 2009 10:35:18 +0000</pubDate>
		<dc:creator>Loredana Niculae</dc:creator>
				<category><![CDATA[b2b marketing]]></category>
		<category><![CDATA[b2b sales]]></category>
		<category><![CDATA[Best Practices]]></category>
		<category><![CDATA[Business-to-Business]]></category>
		<category><![CDATA[Marketing Results]]></category>
		<category><![CDATA[Marketing Tactics]]></category>
		<category><![CDATA[Relationship Marketing]]></category>
		<category><![CDATA[Strategy]]></category>

		<guid isPermaLink="false">http://btobmarketing.wordpress.com/?p=77</guid>
		<description><![CDATA[Recession has come as a strong incentive for companies to  understand more than ever the importance of customer loyalty and word-of-mouth, and to create strategies to ensure they come out of this downturn with good results, profit even. Especially in B2B, there are three main tools that you can use to make sure tyour companu [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=btobmarketing.wordpress.com&amp;blog=1526112&amp;post=77&amp;subd=btobmarketing&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<title>How can B2B companies approach viral marketing?</title>
		<link>http://btobmarketing.wordpress.com/2009/06/04/how-can-b2b-companies-approach-viral-marketing/</link>
		<comments>http://btobmarketing.wordpress.com/2009/06/04/how-can-b2b-companies-approach-viral-marketing/#comments</comments>
		<pubDate>Thu, 04 Jun 2009 12:48:52 +0000</pubDate>
		<dc:creator>Loredana Niculae</dc:creator>
				<category><![CDATA[b2b marketing]]></category>
		<category><![CDATA[Best Practices]]></category>
		<category><![CDATA[General]]></category>
		<category><![CDATA[Guerilla Marketing]]></category>
		<category><![CDATA[how to]]></category>
		<category><![CDATA[Marketing Tactics]]></category>
		<category><![CDATA[b2b viral campaign]]></category>
		<category><![CDATA[viral campaignes]]></category>
		<category><![CDATA[viral marketing]]></category>
		<category><![CDATA[viral videos]]></category>

		<guid isPermaLink="false">http://btobmarketing.wordpress.com/?p=71</guid>
		<description><![CDATA[Can B2B marketing be fun and creative? The idea came to me to write about it because at newAD we are now talking to one of our clients, an IT company, to use viral campaigns as part of their marketing plan. With viral marketing, online campaigns get a life of their own, because, if the [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=btobmarketing.wordpress.com&amp;blog=1526112&amp;post=71&amp;subd=btobmarketing&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">newad</media:title>
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		<item>
		<title>The importance of being proactive in marketing</title>
		<link>http://btobmarketing.wordpress.com/2009/05/29/the-importance-of-being-proactive-in-marketing/</link>
		<comments>http://btobmarketing.wordpress.com/2009/05/29/the-importance-of-being-proactive-in-marketing/#comments</comments>
		<pubDate>Fri, 29 May 2009 11:05:46 +0000</pubDate>
		<dc:creator>Loredana Niculae</dc:creator>
				<category><![CDATA[b2b marketing]]></category>
		<category><![CDATA[Best Practices]]></category>
		<category><![CDATA[General]]></category>
		<category><![CDATA[Marketing Planning]]></category>
		<category><![CDATA[Marketing Tactics]]></category>
		<category><![CDATA[objectives]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[proactive marketing]]></category>

		<guid isPermaLink="false">http://btobmarketing.wordpress.com/?p=68</guid>
		<description><![CDATA[Numerous clients and colleagues ask me what they should do about marketing these days, because they find it a very hard job to market and sell even the best imaginable product or service, in this bad economy. As far as sales are concerned, cycles are much longer and actually closing a contract lasts twice as [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=btobmarketing.wordpress.com&amp;blog=1526112&amp;post=68&amp;subd=btobmarketing&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">newad</media:title>
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		<item>
		<title>Persuading your CFO to invest in marketing</title>
		<link>http://btobmarketing.wordpress.com/2009/05/21/persuading-your-cfo-to-invest-in-marketing/</link>
		<comments>http://btobmarketing.wordpress.com/2009/05/21/persuading-your-cfo-to-invest-in-marketing/#comments</comments>
		<pubDate>Thu, 21 May 2009 08:14:50 +0000</pubDate>
		<dc:creator>Loredana Niculae</dc:creator>
				<category><![CDATA[b2b marketing]]></category>
		<category><![CDATA[Best Practices]]></category>
		<category><![CDATA[Business-to-Business]]></category>
		<category><![CDATA[General]]></category>
		<category><![CDATA[how to]]></category>
		<category><![CDATA[Internal Marketing]]></category>
		<category><![CDATA[Marketing Planning]]></category>
		<category><![CDATA[objectives]]></category>
		<category><![CDATA[company marketing]]></category>
		<category><![CDATA[marketing investing]]></category>
		<category><![CDATA[marketing investments]]></category>

		<guid isPermaLink="false">http://btobmarketing.wordpress.com/?p=63</guid>
		<description><![CDATA[B2B budgets are going down, and still CFOs wonder what is the next process for which they should cut down on their expenses. Now more than ever, they want to see those results that justify the expense. If you are a CMO who wants to keep the CFO happy, what can you do? You must [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=btobmarketing.wordpress.com&amp;blog=1526112&amp;post=63&amp;subd=btobmarketing&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://btobmarketing.wordpress.com/2009/05/21/persuading-your-cfo-to-invest-in-marketing/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">newad</media:title>
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		<item>
		<title>How to judge a lead-gen provider by its excuses</title>
		<link>http://btobmarketing.wordpress.com/2009/05/08/how-to-judge-a-lead-gen-provider-by-its-excuses/</link>
		<comments>http://btobmarketing.wordpress.com/2009/05/08/how-to-judge-a-lead-gen-provider-by-its-excuses/#comments</comments>
		<pubDate>Fri, 08 May 2009 10:22:07 +0000</pubDate>
		<dc:creator>Loredana Niculae</dc:creator>
				<category><![CDATA[b2b marketing]]></category>
		<category><![CDATA[b2b sales]]></category>
		<category><![CDATA[Business-to-Business]]></category>
		<category><![CDATA[General]]></category>
		<category><![CDATA[how to]]></category>
		<category><![CDATA[Lead Generation]]></category>
		<category><![CDATA[Marketing Results]]></category>
		<category><![CDATA[Marketing vs Sales]]></category>
		<category><![CDATA[objectives]]></category>
		<category><![CDATA[how to find leads]]></category>
		<category><![CDATA[how to sell]]></category>
		<category><![CDATA[lead generation results]]></category>
		<category><![CDATA[leads]]></category>
		<category><![CDATA[marketing tips]]></category>

		<guid isPermaLink="false">http://btobmarketing.wordpress.com/?p=59</guid>
		<description><![CDATA[Being in the lead generation industry myself, I am curious what the competition is doing. Since „classical” sales methods don’t seem to work so effectively in the last few months, it seems that lead-gen activities are the last resort for some companies to stay alive. However, you should be very careful with selecting your lead-gen [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=btobmarketing.wordpress.com&amp;blog=1526112&amp;post=59&amp;subd=btobmarketing&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://btobmarketing.wordpress.com/2009/05/08/how-to-judge-a-lead-gen-provider-by-its-excuses/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">newad</media:title>
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	</item>
		<item>
		<title>What is the meaning of life – your company’s point of view</title>
		<link>http://btobmarketing.wordpress.com/2009/04/30/the-meaning-of-life-the-company-point-of-view/</link>
		<comments>http://btobmarketing.wordpress.com/2009/04/30/the-meaning-of-life-the-company-point-of-view/#comments</comments>
		<pubDate>Thu, 30 Apr 2009 11:54:26 +0000</pubDate>
		<dc:creator>Loredana Niculae</dc:creator>
				<category><![CDATA[Best Practices]]></category>
		<category><![CDATA[General]]></category>
		<category><![CDATA[how to]]></category>
		<category><![CDATA[Internal Marketing]]></category>
		<category><![CDATA[Marketing Planning]]></category>
		<category><![CDATA[objectives]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[business management]]></category>
		<category><![CDATA[business plan]]></category>
		<category><![CDATA[marketing management]]></category>
		<category><![CDATA[marketing plan]]></category>
		<category><![CDATA[succes management]]></category>

		<guid isPermaLink="false">http://btobmarketing.wordpress.com/?p=54</guid>
		<description><![CDATA[Every year the CEO hands down the revenue goals in the annual business plan. Everyone scrambles to make the figures, but nobody seems to take the time to think about what shaped those decisions. First of all, you have to bear in mind that the main focus should not be deciding which strategy to adopt, [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=btobmarketing.wordpress.com&amp;blog=1526112&amp;post=54&amp;subd=btobmarketing&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://btobmarketing.wordpress.com/2009/04/30/the-meaning-of-life-the-company-point-of-view/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">newad</media:title>
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		<item>
		<title>Don’t forget to invest in marketing these days&#8230;</title>
		<link>http://btobmarketing.wordpress.com/2009/04/23/don%e2%80%99t-forget-to-invest-in-marketing-these-days/</link>
		<comments>http://btobmarketing.wordpress.com/2009/04/23/don%e2%80%99t-forget-to-invest-in-marketing-these-days/#comments</comments>
		<pubDate>Thu, 23 Apr 2009 13:48:07 +0000</pubDate>
		<dc:creator>Loredana Niculae</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[Marketing Results]]></category>
		<category><![CDATA[Marketing ROI]]></category>
		<category><![CDATA[Marketing Accountability]]></category>
		<category><![CDATA[Marketing Planning]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[objectives]]></category>
		<category><![CDATA[Best Practices]]></category>
		<category><![CDATA[Internal Marketing]]></category>
		<category><![CDATA[crisis management]]></category>
		<category><![CDATA[investment in marketing]]></category>
		<category><![CDATA[marketing strategy]]></category>
		<category><![CDATA[marketing management]]></category>

		<guid isPermaLink="false">http://btobmarketing.wordpress.com/?p=48</guid>
		<description><![CDATA[&#8230;even if you’re quite busy dealing with the mighty crisis! J Which is perfectly understandable, since the CRISIS is everywhere on the news and in the papers, as if it were another self for the business people. Seriously now, it seems like the only preoccupation of the media and of the business environment is to [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=btobmarketing.wordpress.com&amp;blog=1526112&amp;post=48&amp;subd=btobmarketing&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://btobmarketing.wordpress.com/2009/04/23/don%e2%80%99t-forget-to-invest-in-marketing-these-days/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">newad</media:title>
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		<item>
		<title>Social networks, “the new pink” in crisis communication</title>
		<link>http://btobmarketing.wordpress.com/2009/04/16/social-networks-%e2%80%9cthe-new-pink%e2%80%9d-in-crisis-communication/</link>
		<comments>http://btobmarketing.wordpress.com/2009/04/16/social-networks-%e2%80%9cthe-new-pink%e2%80%9d-in-crisis-communication/#comments</comments>
		<pubDate>Thu, 16 Apr 2009 10:44:52 +0000</pubDate>
		<dc:creator>Loredana Niculae</dc:creator>
				<category><![CDATA[b2b marketing]]></category>
		<category><![CDATA[Best Practices]]></category>
		<category><![CDATA[Marketing Planning]]></category>
		<category><![CDATA[Marketing Tactics]]></category>
		<category><![CDATA[Relationship Marketing]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[business communities]]></category>
		<category><![CDATA[crisis management]]></category>
		<category><![CDATA[networking communities]]></category>
		<category><![CDATA[online PR]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[social networks]]></category>

		<guid isPermaLink="false">http://btobmarketing.wordpress.com/?p=44</guid>
		<description><![CDATA[Are you having a hard time keeping up the newly emerged technologies when you need to manage instant Web updates? Or when you have to efficiently distribute tones of e-mails to clients or stakeholders and communicate through text messages to critical audiences? With the constant evolution of social media it has become obvious that this [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=btobmarketing.wordpress.com&amp;blog=1526112&amp;post=44&amp;subd=btobmarketing&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">newad</media:title>
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		<item>
		<title>Make personnel your best asset in company branding during crisis</title>
		<link>http://btobmarketing.wordpress.com/2009/04/09/make-personnel-your-best-asset-in-company-branding-during-crisis/</link>
		<comments>http://btobmarketing.wordpress.com/2009/04/09/make-personnel-your-best-asset-in-company-branding-during-crisis/#comments</comments>
		<pubDate>Thu, 09 Apr 2009 13:55:32 +0000</pubDate>
		<dc:creator>Loredana Niculae</dc:creator>
				<category><![CDATA[Best Practices]]></category>
		<category><![CDATA[General]]></category>
		<category><![CDATA[how to]]></category>
		<category><![CDATA[Internal Marketing]]></category>
		<category><![CDATA[Marketing Planning]]></category>
		<category><![CDATA[Marketing Results]]></category>
		<category><![CDATA[Marketing Tactics]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[best practices during crisis]]></category>
		<category><![CDATA[crisis management]]></category>
		<category><![CDATA[HR planning]]></category>
		<category><![CDATA[human resources]]></category>
		<category><![CDATA[personell issues]]></category>

		<guid isPermaLink="false">http://btobmarketing.wordpress.com/?p=41</guid>
		<description><![CDATA[As if people weren’t annoyed enough with the image of happy, shining employees in all TV commercials, you can see, even these days, that some companies try to display the same immaculate image, as if nothing was wrong on the labor market these days. Even if the type of clients I’m working for aren’t very [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=btobmarketing.wordpress.com&amp;blog=1526112&amp;post=41&amp;subd=btobmarketing&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://btobmarketing.wordpress.com/2009/04/09/make-personnel-your-best-asset-in-company-branding-during-crisis/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
	
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			<media:title type="html">newad</media:title>
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		<item>
		<title>Crisis? Outsource your marketing operations ten times more carefully!</title>
		<link>http://btobmarketing.wordpress.com/2009/04/02/what-to-look-for-when-outsourcing-your-marketing/</link>
		<comments>http://btobmarketing.wordpress.com/2009/04/02/what-to-look-for-when-outsourcing-your-marketing/#comments</comments>
		<pubDate>Thu, 02 Apr 2009 11:24:09 +0000</pubDate>
		<dc:creator>Loredana Niculae</dc:creator>
				<category><![CDATA[b2b marketing]]></category>
		<category><![CDATA[Best Practices]]></category>
		<category><![CDATA[General]]></category>
		<category><![CDATA[Strategy]]></category>

		<guid isPermaLink="false">http://btobmarketing.wordpress.com/?p=37</guid>
		<description><![CDATA[I’m sure all of you are looking for a gateway to save the sales results you’ve had so far, and get through 2009 without any major turmoil. Today, marketing outsourcing has become an essential aspect of business strategies and has very good potential to help you get through the crisis and still have good business [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=btobmarketing.wordpress.com&amp;blog=1526112&amp;post=37&amp;subd=btobmarketing&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://btobmarketing.wordpress.com/2009/04/02/what-to-look-for-when-outsourcing-your-marketing/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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