Let’s “hunt” for customers - Boothhuntig

To attend or not to attend an event
Because they are randomly chosen and fairly expensive, b2b events rarely produce any spectacular results. Some experts believe that they’re a real gold mine of information on competition and thir new products/services, not to mention a terrific networking opportunity. If, however, you company has, alike many, attended a [...]

Posted at 12pm on 4/18/08 | 1 comment | Filed Under: Marketing Tactics, how to | read on

Mind the tag! Setting the right price for your services & products

In over 10 years of working in an IT-related field I’ve seen major progress in company images, external and internal partnerships, even in the way companies promote themselves. A single chapter remains overlooked: the price!!!
Surprising how an aspect so important to a company’s market success - the price - is given so little attention in [...]


About

You can check my profile View Loredana Niculae's profile on LinkedInfor detailed information.

In short, I am a marketer of b2b, IT and services in particular for about 10 years (which is something on the market I come from, since people don’t really specialize in this around here). I have recently set the basis of my own consulting practice; I am also the marketing coordinator for AMCOR (the Association of Management Consultants in Romania) and a board/advisory member in some IT and consulting practices.

I do have an interesting approach to marketing in this field; I will not say innovative since there’s too much noise around this word today.

You are welcome to connect with me at loredana.niculae[at]newad.ro